#Pictrees — A Graz environmental initiative is an interactive project for the BIX media facade of the Kunsthaus Graz and was created by a group of students from the Film and Multimedia class of the Ortweinschule Graz, who were in their 4th year at the time (now 5th year). Through a social media campaign, residents of Graz are encouraged to seek out “nature” in the city and share a pho-to of it in an Instagram story with the Kunsthaus Graz account. These photos are collected and counted every day. The BIX media facade displays the current tally of all the collected photos in the evening, and any public account can share one story per day. A focal point of the project is the digi-tal tree, which can be seen growing on the BIX every evening: the more photos, the taller the tree grows!

Upon completion of the project, in collaboration with the Department of Green Spaces and Wa-terways of the City of Graz, a real tree will be planted in the city for every 50th photo. The goal of #Pictrees is to discover and appreciate how much nature we already have in Graz and to work together to make the city even greener.